Author: W J Russell, JD, MBA

Abstract: the purpose of this course is to expose the student to the principles of speech communication by defining communication covering the structure of speech communication and ending with the strategy and tactics of a good speaker.

Audience: College and high school students.

Chapter 1 defines communication and traces the history of speech communication. Classic speeches are analyzed to glean significant speech patterns and teaching points.

Chapter 2 covers the structure of speech communication with a focus on the communications model: sender, audience, message, channel, context, breakdowns and feedback.

Chapter 3 covers the purpose of speech communication by highlighting objectives such as persuade, inform, listen, agree, report, comply, decide, change and many others.

Chapter 4 exposes the student to the strategy and tactics of speech communication beginning with the rhetorical basics and going through learning styles such as logic and emotion.

Chapter 5 covers the context of speech communication from new challenges such as cross culture and international differences due to ethics and law.