Connecting, Collaborating and Communicating

AUTHOR: William J. Russell, J.D., M.B.A.

Impact and Effect
Encountering Communication
Appendices A-F

AUDIENCE: Anyone needing fundamental skills in communicating from writing through PowerPoint© presentations to social networks.

ABSTRACT: The purpose of this course is threefold: 1) Introduce the learner to an overall view of communication, 2) teach the learner how to improve writing skills, and 3) introduce the learner to the communication possibilities available through technology and the internet.

Chapter 1 discusses the purpose of communication and introduces the communication model which involves five essential elements: sender, message, channel, audience and feedback.

Chapter 2 discusses channels of communication both verbal and nonverbal as well as common business communication channels such as letters, memoranda, email, reports, speeches, etc.

Chapter 3 discusses the impact and effect of a communication effort. The chapter covers nonverbal unintended messages, but focuses primarily on writing and writing style.

Chapter 4 is all about communication strategy. Rhetorical basics, learning styles and reason/logic are discussed. Other strategic considerations such as emotion, humor and role playing are explored.

Chapter 5 The chapter focuses on new channels of communication including such tools as Skype and blogging and the ethical and cultural challenges that arise with their use.